Bold Marketing and Persistence Pay-Off

When I left a coffee date recently I saw this car parked directly across from mine. I did a big double-take on the license plate, then saw the driver of the car opening her door. I called to her and said, “Your license plate is really great!” We chatted for a minute or two about her writing and she walked away. I called back to her and asked if it would be okay to blog about her license plate and her. She generously agreed.

I had just met Sarah Darer Littman an award winning author of books for young people. I was inspired by the courage it took to request the license plate with that word on it. AUTHOR. I wondered how many of my colleagues and associates would be so bold. I see it as an act of courage, faith and confidence. I applaud Sarah.

The story doesn’t end there…

After seeing the blog about the AUTHOR license plate, Olga Adler sent me an image of her marketing equivalent. I filed it in my Blog Images collection and may have thought of it again, but got a helpful reminder from Olga today with the message: “I got you a better shot of my license plate – better lighting and cleaner car…”

Who could resist? Olga, if you haven’t guessed yet, is an extraordinary interior designer with a flair for marketing as well. She reports that she often gets direct business from her vanity license plate making it a worthwhile investment.

Note what thought and persistence this took on Olga’s part. While it wasn’t top-of-mind for me, it was for Olga, and she made a second attempt to pursue an opportunity for exposure. That’s what wins the day, Business Owners.

Have I missed anyone? I’d love to learn of your “auto marketing” or perhaps some other bold way you’ve found to market yourself… Visit my blog to share.

Highlights from My Blog

And the winner is…
In February I gave you the opportunity to vote for your preferred cover of my upcoming new edition of Soul Proprietor. And vote you did! Hundreds of you viewed the post and almost as many actually cast a ballot via your comments and e-mail messages to me. I heard MANY opinions.

Bowing to the wisdom of the crowds, I’m opting for… Read more.

Lena’s Wisdom: Hooray for Online Press
It’s not often that I select a comment to become a post, but Lena West’s remarks regarding my Myth of Press posting a week ago warrant that attention. I thought I knew a lot about what to do with press once you’ve gotten it, but Lena enlightened me about online press which is its whole own animal–one I’m coming to embrace. Read more.

Plan B
Plan A today was not to go to the Westport Library. It was to play catch up in my office after a busy couple of days out of it. However, Mother Nature had other plans. The severe storm yesterday took down not only the tree on my street, but also several power lines in my area, so there’s no current going through my house today. Read more.