What You Call "It" Matters

Does it really matter what you call your new product or service? I recently wrote a blog post where I discovered how much it matters.

I was in Charleston and I wandered into an inviting shop called Worthwhile. There was a beautifully detailed white cotton shirtwaist in the window that caught my eye and drew me in.  I suspected the price tag would be pretty detailed too. I was right. It was $429.

I told the salesgirl how charmed I was by the dress. "Oh, that piece is designed by Gary Graham. We have several more pieces by him in the back."

Piece. As opposed to dress. Somehow it elevated it. I was no longer looking at clothing. I was viewing art. The takeaway from this incident was the brilliance and simplicity of a trained sales staff and quality copywriting. A simple, yet powerful word turned something that goes on your back into an experience for the shopper.

Before launching your new service or product invest time and energy into what you call "it". Share your words and ideas on my blog.

Saluting Inspirational Women

I was motivated to salute two special women on my blog this week...

When Meredith Gray signed up for my Transformations through Transitions group this spring, her goal was to bring her breast cancer story to the public’s attention.

Her big challenge during our Mastermind was to create a trailer for the documentary she’s having filmed throughout her experience. In addition to her work and chemo treatments, was it really realistic to also edit hours of video footage to create this marketing tool? Realistic or not she accomplished it! Read about her amazing results and watch the trailer on my blog.

Linda Ross, my friend who walks at Compo Beach with me on Tuesday mornings, admitted recently that she’d always wanted to be a philanthropist. In a past life, she traveled in wealthy circles where millions were routinely donated at fancy fund-raisers. She never felt a part of that world.

Read my blog to learn about the plan Linda had devised to help share her love of the Norwalk Symphony Orchestra, boost ticket sales and introduce new audience members to NSO. The cultural institution got wind of her efforts and in their most recent program they acknowledged Linda and her husband. Linda told me that that recognition meant more to her than any financial contribution she’d ever made.

The point? When you take a step toward your own vision, whether it’s philanthropy, business development or personal growth, the rewards are greater than anticipated. Do what you can where you are with what you have. Let me know what steps you’ve taken, and I’ll salute you.

Regards,